For the past year I was the Global Events Coordinator for Appear Here, the leading online marketplace to book a store. From defining the strategy, sourcing speakers and managing logistics, this was very much a baptism of fire. But as is the nature of a start-up, being thrown in at the deep-end was an opportunity to learn quickly and hope for the best.
I thought I would share some advice from the last 12 months, mainly learnings from mistakes I’ve made, so I’ve thrown in a few anecdotes for some light entertainment. A few points may be obvious if you’re well versed in the event world, but if it’s unknown territory like it was for me, here are a few tips and tricks:
